Meet the Owner

Rachelle Goebel

A History of Horses

Rachelle grew up around horses in St. Louis, Missouri. At an early age, she began riding the family pleasure horses and then transitioned to riding and showing hunters and jumpers with Nancy (her mother) and Felicia (her sister). A passion for horses brought the family to Magnolia, Texas in the late 1980’s to begin the family business, Breihan Farms.

Rachelle's Professional Career

Rachelle received her bachelor’s degree in chemical engineering from Texas A&M University. She returned to Texas A&M to receive her MBA with finance specialization in 2007. She has had advanced business training at Insead Business School in Fontainebleau France, Rice University, and the University of Virginia. Rachelle’s career has led her to senior leadership positions in the Oil and Gas industry. Over her career, she has led large organizations to drive growth, develop new products, solve customer challenges, and improve the customer experience.

Back in the Show Ring...After ~20 Years

Rachelle showed hunters and jumpers extensively as a junior rider and young adult. She took off time of showing to focus on her career, but horses still remained in her life while she bred and trained her own horses. In 2016, she entered back in the show ring with her 3-year old Oldenburg filly J'Adore, who won the USEF national 3-year old hunter breeding championship title. She repeated the national championship title in 2019 with her Will Emblazon.

Simplifying Horse Care

As Rachelle got back into the horse show world, her experience leading complex projects, innovating and launching new products, optimizing work practices and delighting her customers led her to look for a better way to simplify the grind surrounding her passion for horses.  As a result, Equine Simplified was born.