About Us
Our Vision
To facilitate the best horse care by
- Tracking of care and exercise, alerting you to upcoming activities, and easy to find history
- Managing stable activities including feed charts, shopping lists, and farrier lists
- Giving trainers a helping hand on the road to accurately record and invoice horse show activities
- Freeing up time for barn managers for managing appointments, recording activities, and completing bookkeeping tasks
This is done by giving owners and barn managers a tool to Focus on your horse…not the paperwork
Meet the Owner
Rachelle Goebel
Rachelle who grew up around horses in St. Louis, Missouri. At an early age, she began riding the family pleasure horses and then transitioned to riding and showing hunters and jumpers with her sister, Felicia. Their passion for horses brought the family to Houston, Texas in the late 1980’s to begin the family business, Breihan Farms.
About Rachelle Goebel
Rachelle received her bachelor’s degree in chemical engineering from Texas A&M University. She returned to Texas A&M to receive her MBA with finance specialization in 2007. She has had advanced business training at Insead Business School in Fontainebleau France, Rice University, and the University of Virginia. Rachelle’s career has led her to senior leadership positions in the Oil and Gas industry. Over her career, she has led large organizations to drive growth, develop new products, solve customer challenges, and improve the customer experience.
Rachelle showed hunters and jumpers extensively as a junior rider and young adult. She took off time of showing to focus on her career, but horses still remained in her life while she bred and trained her own horses. In 2016, she entered back in the show ring with her 3 year old Oldenburg filly J’Adore, who won the USEF national 3 year old hunter breeding championship title. She repeated the national championship title in 2019 with her Will Emblazon.
As Rachelle got back into the horse show world, her experience leading complex projects, innovating and launching new products, optimizing work practices and delighting her customers led her to look for a better way to simplify the grind surrounding her passion for horses. As a result, Equine Simplified was born.
Welcome to the site and please allow us to help simplify your life…
Problems We Solve
We developed this application because we saw a need in our own barns to simplify our lives. As we started discussing this with others, here are the challenges horse owners and barn managers face.
- “I have 2-3 horses at any given time. I need a way to track my expenses on each horse for resale purposes, especially if they are not kept at one location.”
- “How old is Max, is he 10 or 11 this year?”
- “How many weeks has it been since he was last shod?”
- “If only there was an app for that.”
- “I spend usually 1 hour per horse at the end of the month preparing show invoices.”
- “Did I remember to charge for that professional ride?”
- “Did I get reimbursed for that medication prescribed by the vet?”
- “How many lessons did Tony the Pony do this month?”
- “Darn it, I was just at the feed store yesterday, totally forgot to pick up electrolytes.”
- “I’m going out of town this weekend, need to create a feed list for my horses for the pet-sitter.”
- “I’ve got 10 horses going to the horse show next week, I need their feed list, medication/supplement list and be able to track each daily activity for each horse.”
- “Who is riding who today?”
- “My bookkeeper wants me to update my software, this will be perfect.”
- “When are entries due? Did I send off the entries?”
- “When do I need to stop that medication before the show?”
- “When was Bailey last injected? Which joints did we inject last?”
- “My horse is getting medications 6 times a day for an eye infection, did I give all of them today?”
- From a braider…”It would really help me plan for help if I knew how many horses I needed to braid in advance of the show.”
We want to hear more from you. What problem are you trying to solve?